The new TV commercial “With Kyoko” for “Yakult 1000” featuring Kyoko will start airing from December 1st.

CM Overview

Yakult headquarters has started airing the new national TV commercial “Kyou and Health” for “Yakult 1000,” which features Kyou as the image character. In the commercial, Kyou asks, “What can humans do to keep our intestines and brains healthy?” as the new song “CHANGE MY WORLD” written by MISIA plays, conveying the importance of managing our health.

CM Capture

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Highlights of the New TV Commercial In the new commercial, we showcased the visual beauty unfolding in an abstract space predominantly white, along with the cast’s individuality, to express the potential of “Yakult 1000.” Starting with the memorable line, “What can humans do to keep the gut and brain healthy?” and featuring Ms. Kyon’s sincere and leisurely narration, we conveyed a message where the “Yakult 1000” brand poses questions. Additionally, through the gentle opening of eyes in the beginning of the commercial to emphasize the importance of starting the day in a better state, and through the interchange of abstract space and everyday scenes, visually impactful imagery was portrayed.

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