CM Overview
The new Sales Marker commercial starring Takumi Saito has begun airing nationwide in taxis and online. Set in a proxy company, it comically depicts a new sales style utilizing intent sales. Saito, playing the role of a sales manager, embodies evolving sales activities with enthusiasm.
CM Capture
CM video
CM cast
- Takumi Saito
Other
◾️Highlights of the new CM Intent sales, which about 60% of BtoB companies in the United States utilize for sales and marketing activities, is a new concept that is gradually gaining popularity in Japan as well. In the new commercial, the practice of intent sales depicts the evolution of sales activities from mere pushy sales to customer-centric activities based on data. One day in the office, the passionate sales department manager played by Mr. Saito receives a web article stating “The future of sales is intent sales.” Immediately taking action, the two of them make a big misunderstanding there…