Nescafe’s new TV commercial “New Quality Begins” featuring Takumi Kitamura will start airing on November 22nd.

CM Overview

The new commercial for Nescafe’s “Gold Blend,” featuring Takumi Kitamura, has started airing nationwide. Along with beautiful scenes of the morning sun, the commercial portrays a message of believing in one’s own worth and moving forward in a changing world. The song “Brand New Eyes,” written by Toshinobu Kubota, is also used in the commercial.

CM Capture

CM video

CM cast

• Takumi Kitamura

Other

In the morning glow, Mr. Kitamura enjoys “Nescafe Gold Blend” on the terrace. The “morning sun” is reflected in Mr. Kitamura’s eyes, who is gently smiling. The commercial gives a soft yet strong impression, conveying the intention to expand one’s own world while enjoying the rich morning time. Moreover, through Mr. Kitamura’s line “Believe in your own value and move forward without comparing yourself to others,” “Nescafe Gold Blend” communicates that it will continue to be truly high-quality coffee in a changing world.

https://nestle.jp/home/brands/nescafe/lineup/goldblend