CM Overview
The new commercial for NEC’s “LAVIE SOL” featuring Haruna Kawaguchi has been released. The entire video was shot against a green screen, conveying a message of embarking on adventures with a computer as a companion. It highlights designs tailored for Generation Z and the allure of customizable PC cases.
CM Capture
CM video
CM cast
- Haruna Kawaguchi
Other
Regarding the CM shooting, “I was imagining the finished product while filming as most of it was done against a green screen.” During her appearance as a guest, Haruna Kawaguchi, who was dressed in outfits tailored to the CM, shared her thoughts. When asked about her impression upon hearing the CM theme, she said, “Since I often use a computer in my daily life, I felt that the computer is like a companion to me, and I thought the message was about going on adventures and travels to various places.” Furthermore, when asked about the memorable shooting scenes, she reflected, “There was a lot of CGI, and most of the shooting was done against a green screen, so I was filming while imagining the finished product.”