Sakurazaka46’s Morita Hikaru makes her debut as the lead role! Suntory’s new WEB commercial for ‘Natural Water’ titled ‘Time in the Water’ will be released on November 18th.

CM Overview

Keyakizaka46’s Morita Hikaru stars in Suntory’s new web CM for “Natural Water” for the first time. The story, which intertwines the process of natural water formation over approximately 20 years through underwater shooting with the lives of people, is portrayed. The music arrangement from “Chrono Trigger” creates a mystical atmosphere.

CM Capture

CM video

CM cast

• Morita Hikaru

Other

About the new WEB CM: The new WEB CM “Time in the Water” is a story that conveys the message of “connecting the past and present, present and future.” It was mostly filmed underwater, and features Hikaru Morita, who is active in Sakurazaka46, in the leading role. This “Suntory Natural Water” WEB CM is Morita’s first leading commercial. Morita portrays a 25-year-old woman named “Mizuki” in the story. The narrative begins with the protagonist, Mizuki, entering a mysterious underwater world upon taking hold of “Suntory Natural Water.” Within this underwater world, Mizuki encounters enjoyable memories from the past 20 years of growth, such as celebrating her 20th birthday with family, nostalgic memories from a fun club activity, and decorating for Tanabata with family. Towards the end of the story, a hair ornament symbolizing a positive attitude towards the future appears, based on the blue bird depicted on the label of natural water. By receiving this hair ornament from her self 20 years ago, Mizuki expresses the idea of connecting the past to the present and future, and conveys Suntory’s aspiration to deliver delicious and pure water to the future generations for the next 100 years.

https://www.suntory.co.jp/softdrink/news/pr/article/SBF1537.html