CM Overview
New CM for the “Lunch Pie” by Koikeya starring Yuko Araki. Featuring trendy fashion showcased in three stages – New York, Italy, and Oriental – while enjoying the easy and delicious “Skim Lunch.” The new beef curry flavor also makes an appearance as a new product.
CM Capture
CM video
CM cast
- Yuko Araki
Other
CM Story The commercial starts with a composed expression from Mr. Arata, who is traveling around the streets of New York in a taxi in a fashionable manner. It seems like he missed lunch, as he takes a bite of the “Lunch Pie” Clam Chowder flavor with a comment saying “To catch up on eating.” Then, the scene changes to Italy, where Mr. Arata rides on the back of a scooter wearing characteristic Italian-colored helmet and an orange rider’s jacket. As the caption reads “In transit,” he tries the Delicious Pizza flavor. Finally, in an oriental setting, dressed in gorgeous attire and walking with a slightly eccentric tablet, Mr. Arata comments “Before the meeting” and closes the commercial by eating the new product “Lunch Pie” Beef Curry flavor.
