The new commercial “Shiro Dashi Live” featuring Fumiya Takahashi will start airing from November 12th.

CM Overview

Actor Fumiya Takahashi stars in the new Mitsukan “Shiro Dashi” commercial “Shiro Dashi Live,” which has started airing. Takahashi, who actually holds a chef’s license, showcases a surprised expression while enjoying the “amazing dish” made with Shiro Dashi, passionately talking about the deliciousness of Shiro Dashi in dishes like fried chicken and fried rice.

CM Capture

CM video

CM cast

• Takahashi Fumiya

Other

New Commercial Story “Shiodashi Live” Edition The main story begins with actor Fumiya Takahashi enjoying vegetable stir-fry in the kitchen. He is pleasantly surprised by the flavor of the vegetable stir-fry infused with the umami of local chicken thanks to the addition of shiodashi, exclaiming “Delicious!” He then shares a cut of fried chicken and oyakodon (chicken and egg rice bowl) enhanced with shiodashi along with the line “Exciting meals one after another!” Takahashi joyfully twists his body in delight at the incredible taste. Then, with an excited expression, he tosses the frying pan and prepares fried rice with shiodashi, savoring the “Dashi fried rice” and exclaiming “Mmm!” in a trance. Finally, Takahashi, with his spirits lifted from enjoying the “exciting meal” infused with the umami of local chicken, confidently expresses the deliciousness of shiodashi, saying “The invincible theory of local chicken shiodashi!” accompanied by narration, conveying the deliciousness of shiodashi with a proud expression.