WEST. has assumed the role of the new character! The new commercial for VC-3000 throat lozenges, titled “WEST. Appearance,” will begin airing on November 5th.

CM Overview

The new commercial for Nobel Confectionery’s “VC-3000 Throat Candy” features WEST. The members appear in a comical dance routine incorporating Kansai-style interjections to the catchy CM song “Don’t Lick It♪”. To celebrate the airing of the new commercial, the “Don’t Lick VC Campaign” is currently underway, offering chances to win MATE electric bicycles and collaborative merchandise.

CM Capture

CM video

CM cast

• WEST.

Other

Background of WEST. becoming the new CM character The “VC-3000 Throat Lozenge” is a product with a long history and popularity among Nobel Confectionery’s products. For about 25 years, it has been widely recognized through the portrayal of the CM character by Yoshimi Tendo, reaching households across the country. “It may be difficult for people to feel a sense of freshness since it has become a familiar product to everyone. Therefore, instead of being complacent with the current situation, we want to continue nurturing ‘VC-3000 Throat Lozenge’ to be loved by many more people in the future.” With such thoughts in mind, WEST. was chosen as the new CM character. Just like our company, which is headquartered in Osaka, WEST. also has connections to the Kansai region. His energetic and powerful personality, as well as his ability to naturally bring smiles to people’s faces, align perfectly with the image that “VC-3000 Throat Lozenge” aims to embody – bringing energy and vitality to a wide range of generations. This compatibility was the deciding factor in his selection.

https://www.nobel.co.jp/trivia/4107/