Tommy Lee Jones and Sakura Ando co-star in the new Craft Boss commercial “Alien Jones – A Day at the Cafe/ A Day of Errands,” which has started airing.

CM Overview

Suntory’s “Craft Boss Not Sweet Italiano” will be available nationwide starting November 5th. In the new commercial, Tommy Lee Jones appears as the alien Jones, enjoying a moment in a café with Sakura Ando. The scene depicts the rich aroma and deep flavor of the deeply roasted unsweetened black coffee inspired by Italian café culture.

CM Capture

CM video

CM cast

• Tommy Lee Jones, Ando Sakura

Other

■CM Story “Alien Jones – A Day at the Cafe” Version (30 seconds) With the narration “I can’t ignore the instructions of the senior on this planet” in the background, Jones is seen walking with a senior colleague (Ms. Sakura Ando) on an outing. When Ando casually suggests, “Let’s take a break at the cafe,” Jones nods in agreement and enters the cafe. As Ando sits on the sofa and casually remarks, “The weather is nice, so we don’t really need a roof or walls, right?” Jones nods in agreement and with hands outstretched in front, exerts some kind of force. In the next moment, the ceiling and walls blow out, revealing the outside view. Then, Ando looks around the crowded cafe and comments, “Isn’t this place too crowded?” Jones nods and makes a gesture as if lifting something with both hands, and suddenly the flooring starts peeling off, causing everyone inside to float gently in the air. Among them is Ando as well. Startled by her screams, Jones retracts his hands, and Ando ends up alone in a seat next to Jones. The cafe where the two were disappears, and the surroundings change into a grassy empty lot. Ando looks content gazing at the scenery. She notices that the originally present cafe latte glasses are now transformed into “Not Sweet Italiano,” to which she mutters, “This is great,” and takes a sip of the “Not Sweet Italiano.” “Alien Jones – Errand on a Certain Day” Version (30 seconds) In a meeting room, while preparing for a meeting, Jones is asked by senior Ando, “I urgently need 10 cafe lattes!” Hurrying down the hallway, Jones is further instructed by Ando, “Make sure they are not sweet!” to which Jones replies, “Got it.” Jones bursts out of the cafe and into the street, carrying the 10 cafe lattes in both hands. He dashes back to the office. Arriving in the meeting room with spilled cafe latte staining his shirt, Jones is greeted by Ando, “Did you buy those over there?” They return to their desks, and instead of the cafe lattes bought from the cafe, Jones is seen drinking the “Not Sweet Italiano.” Ando, impressed, also takes the “Not Sweet Italiano” and says, “This was the right choice.” The next day in the office, Ando once again asks Jones for “10 cafe lattes.” In response to the demand for “Not sweet ones!”, Jones affirms, “I understand,” and quickly leaves the room. However, upon arriving at the cafe, he is met with a long queue extending to the counter. Tired of waiting, Jones becomes frozen in place and immobile, eventually being carried outside by the staff. Ando arrives, finds Jones propped against a utility pole, and muses, “Did you line up over there?” He takes a sip of the “Not Sweet Italiano,” saying, “This was the right choice,” under his breath.

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