CM Overview
Translation: A new commercial series “Considering Sony Insurance” featuring Asuka Saito has started airing. It supports the debut of car insurance and aims to alleviate the anxiety felt by beginner drivers. Saito plays a woman attending driving school, bringing a sense of familiarity through the commercial.
CM Capture
CM video
CM cast
- Saito Asuka
Other
■ “Sony Insurance Under Consideration” CM Series Starring Asuka Saito In this CM, Saito plays a woman aiming to obtain a driver’s license and attending a driving school. Various situations depicting the anxieties felt by novice drivers are shown, with the aim of showcasing Sony Insurance’s products and services that can turn those anxieties into peace of mind. The goal is to create a CM that is relatable to those making their debut in auto insurance. ※ In addition to the “Auto Insurance Debut” CM series featuring Nao Kosaka and Hinano Kamimura from Hinatazaka46 currently airing, a new “Sony Insurance Under Consideration” CM series starring Asuka Saito is being launched.