Second Nitri home appliance commercial featuring Eiko Koike, “Humidifier” version, starts airing.

CM Overview

Nitori’s home electronics commercial “Humidifier” featuring Eiko Koike will start airing nationwide from October 21, 2024. The unique feature is the ability to refill water without opening the lid, demonstrated by Koike to showcase the convenience of the humidifier. Three new products are being released at prices “more than worth it”.

CM Capture

CM video

CM cast

• Eiko Koike

Other

・CM shooting episode Similar to the previous “beauty appliances” commercial, the filming took place on a striking set with Nitori’s logo embedded in a white horizontal space. Ms. Koike smoothly handled the water supply act with one hand, and the staff looked relieved. Before the shooting started, we presented our feelings about the humidifier to the Nitori representative. Ms. Koike listened earnestly and reflected it in her performance, so I believe that our feelings were even more effectively conveyed in the commercial.