Sammaazu make an appearance! New TV commercials for adult men’s skincare ‘VARON,’ featuring themes like ‘Impression,’ ‘Public Opinion,’ and ‘Dissent,’ are now on air.

CM Overview

The new commercial for the men’s skincare brand “VARON” targeting adult males will start airing on October 26th. Comedians “Samaazu” will appear, humorously expressing the real thoughts of middle-aged and senior men towards skincare. It is content that even men who are trying skincare for the first time can enjoy.

CM Capture

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Title: A light-hearted and heartwarming banter that empathizes with the “real” feelings of middle-aged and senior men Many of our customers who love the “VARON” brand are trying skincare for the first time, receiving feedback such as “my family said my skin looked better after trying it out” or “as I age, I felt the need to take care of my skin.” Some have been recommended to try the “VARON All-in-One Serum” by their family or friends. In our new TV commercial, we aim to increase awareness of the “VARON” brand as the No. 1 brand※2 and expand our fan base by featuring the well-known talent, “Savanna,” who is highly recognized among our target male audience. Set in front of a clean sink, the commercial portrays banter among middle-aged and senior men in a light-hearted manner typical of the “Savanna” duo. The goal is to encourage middle-aged and senior men who may be hesitant to try skincare to take the plunge. Pay attention to the natural and relatable banter of the “Savanna” duo, embodying the doubts and slight embarrassment middle-aged and senior men may feel about skincare.