CM Overview
Nivea Kao Corporation has released a new TV commercial featuring Japanese representative for skateboarding at the Paris Olympics, Gin’un Onodera, starting from September 6, 2024. In the commercial, Onodera challenges high-level skateboarding tricks in the cold northern wind, with the song “The Wind, The Kiss, and You” by Aina the End playing in the background.
CM Capture
CM video
CM cast
- Onodera Ginu, Aina Ji Endo
Other
■ Focus on Onodera-san, who performs dynamic tricks while facing the north wind! The commercial begins with Onodera-san speeding on a skateboard. Concentrating on attempting difficult tricks at the edge of a cliff where a strong wind blows, in the next scene, Onodera-san is handed “Nivea Cream” by his mother. He tries to apply it to his face and back before returning to practice. When his face is not fully covered, his mother helps by applying a bit more cream. With the thought “Because I am protected, I can go all out,” he takes his skateboard, challenges himself with new tricks, successfully executes high difficulty tricks in the strong wind that messes up his hair, gives a high-five to his supportive friends, and shares his joy. The commercial ends with a narration “Caring for and protecting the skin.” The concept of this commercial is “Nivea in the North Wind.” By portraying Onodera-san attempting high difficulty tricks while applying “Nivea Cream” to protect his skin from the cold outdoor air, the brand philosophy of Nivea Cream, which seeks to protect not only against external factors but also the determination to overcome challenges that arise from pushing oneself, is expressed.
