CM Overview
Kubota has started broadcasting a new TV commercial featuring Masami Nagasawa nationwide from October 12, 2024. In the commercial, Nagasawa is depicted running a food stall in the lively market in India, showcasing how Kubota’s multipurpose tractor supports agriculture and life in India.
CM Capture
CM video
CM cast
- Masami Nagasawa
Other
About the TV commercial “Kubota-supported India Tractor” This TV commercial series is the fifth installment of a CM series expressing Kubota’s long-term vision “GMB2030” as a “platform that supports life, committing to a rich society and the circulation of nature.” Under the setting where Nagasawa wakes up to find himself in a particular country, the CM series showcases Kubota’s role in supporting the lives of the people in that country through the perspective of local residents. Following Thailand, Spain, Cambodia, and the United States, this time the setting is India. Nagasawa is amazed by the bustling and energetic market filled with people. He naturally gestures to nod his head sideways (meaning “understood”) when he receives a food order at the food stall where he works. Through a conversation with colleagues, the story unfolds as they realize the role of Kubota’s multipurpose tractors in supporting agricultural production and logistics in India. While the IT and manufacturing industries shine in India, agriculture remains the primary industry, with approximately 54%* of the land being used for agriculture in this agricultural powerhouse. As India became the most populous country in the world in 2023, ensuring stable food supply and increasing yield are key challenges, calling for further mechanization and efficiency in agricultural work. Tractors are commonly used as agricultural machinery for cultivating fields, but in India, they are widely used beyond farming, supporting people’s daily transportation and cargo handling needs. This has made India the world’s largest tractor market. Responding to these regional characteristics and needs, Kubota launched a multipurpose tractor tailored to the Indian market in 2015. With excellent towing power and performance due to high engine capabilities, along with comfortable operation, it supports agricultural work and transportation in India, contributing to the improvement of people’s food and living standards. And the next to wake up is…
