CM Overview
Meiji will begin airing the new TV commercial “Live Commentary” for “Meiji Delicious Milk Coffee” nationwide from October 8, 2024. In the commercial, Aya Ueto expresses the taste of the new product as “cheating!” in one word, and her cuteness is a hot topic. Memories from childhood and episodes with her father are also shared in interviews, conveying the charm of the product along with nostalgia.
CM Capture
CM video
CM cast
- Aya Ueto
Other
【Shooting Document】 Ayase Ueto’s versatile “Sly!” makes the director eager as well “Good morning. Nice to meet you!” greeted Ayase Ueto cheerfully as she entered the studio. Upon seeing the familiar director, she immediately showed a smile and said, “Long time no see,” and made a cute request, “Director, please appear in the making (video) too~,” quickly warming up the set. In the shooting, it started with a scene of her lifting up a product and looking at it. While waiting for camera and lighting adjustments, Ayase preemptively confirmed her movements by actually lifting the product and asking, “Director, is it okay if you see (the product) from this angle?” In videos, sometimes the logo of the product gets hidden if the performer looks too closely, so it’s common to act as if looking while ensuring the logo is visible. Her prompt reaction in anticipation of such situations revealed her wealth of experience. In the scene emphasizing the keyword “Sly!” in the commercial, the director gave detailed directions like “Try leaning forward while saying it,” “I want a slight expression.” Ayase responded briskly with “Understood!” and smoothly adapted to each request. Whether conveying a slightly teasing nuance, genuine admiration, subtle praise, or a hint of regret mixed in, the variety of ways to express “Sly!” was truly surprising.
