The Nishikigoi makes its first appearance in Lawson’s new commercial “Autumn Happy Festival”! Featuring a loud confrontation between Kenichi Matsuyama and Oshiro, as well as the energetic “Nori Nori Masanori Dance”.

CM Overview

From October 6, 2024, Lawson’s new TV commercial “Autumn Happy Special Festival” featuring Nishikoi (Masanori Hasegawa and Takashi Watanabe) will begin airing nationwide. This marks the first Lawson commercial appearance for Nishikoi, and scenes such as a unique loud voice showdown with Kenichi Matsuyama and the “Nori Nori Masanori Dance” with Rairin are gaining attention. Additionally, a surprise birthday celebration for Masanori Hasegawa, who turned 53, is also revealed in the making-of video.

CM Capture

CM video

CM cast

• Kenichi Matsuyama, Oulin,Nishikigoi

Other

■ TV CM Story In front of a Lawson store with a fall atmosphere, Matsumoto Kenichi and Oshiro-san in red and white happi coats with twisted headbands, along with Nishikoi in stage costume, energetically appear to festive and rhythmic music. Hasegawa announces the “Norinori Masanori Dance” and promotes the Happi Special Festival. When Oshiro-san tries to explain the festival by saying “Buy an onigiri for 350 yen,” Hasegawa excitedly starts talking and familiarly shouts in a loud voice and pose, “You can get it~!” In response, Matsumoto competes by overlaying the same pose. As Hasegawa, overwhelmed by Matsumoto’s enthusiasm, finally joins the festival promotion through the “Norinori Masanori Dance,” Watanabe sharply remarks, “You’re losing, aren’t you!” bursting with playful banter, and in the end, Hasegawa, Watanabe, and Oshiro all emphasize the Happi Special Festival with the “Norinori Masanori Dance.”