CM Overview
Alinamin Pharmaceutical Co., Ltd. will start airing a new TV commercial for its cold medicine “Benzablock® Premium” series nationwide from October 3, 2024. In the commercial, Haruka Ayase will continue to appear, joined by Kanata Hongou, Ruya Miyase, and Ten Yamazaki, conveying the features of the cold medicine that can be selected based on symptoms such as nasal congestion, sore throat, and fever in a refreshing way.
CM Capture
CM video
CM cast
- Aya Ese Haruka, Hongō Kanata, Miyase Ruya, Yamazaki Sora
Other
On the CM set, as each person progressed with their individual shots, Ayase appeared first in the studio with a smile. In her 13th year of appearing in CMs, Ayase delivered her familiar lines and expressions perfectly! She responded accurately to the director’s instructions and the shoot proceeded smoothly while enveloped in Ayase’s laughter. Next, Hongo, in charge of the yellow Benza, showed glimpses of his friendly personality by chatting with the staff in between shooting scenes, even when portraying a scene with a stuffy nose expression. Miyase, in charge of the silver Benza, exuded joy for his long-awaited Benza Block CM appearance. Despite the various changes in expressions and detailed camera adjustments, he energetically approached the shoot. Yamasaki, in charge of the blue Benza, entered the set with a smiling face. He tackled each scene with enthusiasm and particularly displayed a beaming smile upon seeing the refreshing scenes completed, creating a cheerful and harmonious atmosphere filled with Yamasaki’s smiling face throughout.