Zerobaseone has been appointed as the new ambassador for “Bifesta,” and the new TV commercial will begin airing on October 2nd.

CM Overview

Shiseido Company has appointed K-POP group ZEROBASEONE as the new ambassador for the skincare brand “Bifesta”, and will start broadcasting new TV commercials for “Cleansing Oil Serum” and “Foaming Face Wash” nationwide starting from October 2, 2024. The members of ZEROBASEONE will express the pleasant use of cleansing oil and foaming face wash, and convey the attractive features of the products.

CM Capture

CM video

CM cast

• ZEROBASEONE

Other

■Bifesta “Serum Cleansing Oil” Version Starting with a whisper from Kim Jiun, members dressed in all white appear one after another in a space where oil flows. The members imagine the pleasant sensation of using “Bifesta Serum Cleansing Oil” and change their poses and gazes in sync with the flow of oil, speaking to viewers through the screen and showing impressive expressions. At the end of the commercial, Jean Hao appears and urges viewers to “moisturize and cleanse daily.” It is a commercial that fully showcases the seductive charm of ZEROBASEONE.

■Bifesta “Foaming Face Wash” Version In this commercial, ZEROBASEONE members play on the fluffy and dense foam of “Bifesta Foaming Face Wash.” With Kim Gyubin’s voice saying “Bifesta,” the camera moves sideways from Kim Gyubin, and members such as Kim Jiun, Sok Matthew, Han Yujin, Jean Hao, Song Hanbin, Kim Tere, Ricky, and Park Gonuk appear. Members express the pleasantness of the foam by smiling, rolling around, and showing relaxed expressions on the foam. At the end of the commercial, Song Hanbin appears with the “moisture ball,” symbolizing the product feature of Bifesta to lead to a moisturized skin while removing dirt, and he urges viewers to “moisturize and cleanse daily.” Unlike the commercial for “Bifesta Serum Cleansing Oil,” this commercial reveals the innocent and playful side of ZEROBASEONE.

https://www.bifesta.jp/