The new commercial featuring Non for the Mainichi Shimbun newspaper, titled “Living Lightly with Non and Mainichi Shimbun,” will begin airing on October 2nd.

CM Overview

The Mainichi Newspapers Co., Ltd. began airing a new commercial featuring the actress and artist Non titled “Non and The Mainichi Newspapers: Living Lightly” nationwide from October 2, 2024. In the commercial, Non portrays four characters living authentically, walking through the city in a carefree manner. The message aims to realize a society with diversity through The Mainichi Newspapers Co., Ltd.’s “2030 Vision” and DEI (Diversity, Equity & Inclusion) declaration.

CM Capture

CM video

CM cast

• Non

Other

【Non and Mainichi Shimbun】 Since 2022, the Mainichi Shimbun company has been featuring Non-san in corporate advertisements. In addition to appearing in commercials, they have also launched initiatives such as the serialized column “Monthly Non.” On July 24, 2024, Non received the Itami Juzo Award, which was established to commemorate the legacy of Itami Juzo, who has been active in various fields. Non’s diverse activities have been recognized, and the news has become a major topic, with many reports on the internet and social media. Mainichi Shimbun will continue to think about and share values required by the times with Non. The special website “Non and Mainichi Shimbun” features the CM “Non and Mainichi Shimbun Vision Edition,” and Mainichi Shimbun Digital also includes the serialized column “Monthly Non.”

https://www.mainichi.co.jp/non/