The new McDonald’s “Blue Donation Box” CM featuring RIIZE will start airing from October 6th.

CM Overview

McDonald’s Japan will begin airing a new TV commercial titled “Blue Donation Box” related to the Blue Mac Day nationwide from October 6, 2024. This commercial features the popular South Korean group RIIZE, and depicts a fun and moving story set at a charity festival unfolding through the donation box. The impressive sight of RIIZE members spreading support to the Ronald McDonald House through their donation activities is highlighted.

CM Capture

CM video

CM cast

• RIIZE

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TVCM Content: “Blue Mac Day” is the day when the charity for Ronald McDonald House is at its peak. A mother and daughter visit a McDonald’s store decorated in blue. They hear lively music coming from the donation box on the table, so the girl peeks inside and discovers… it’s the venue for a charity festival. She notices the members of RIIZE waving, and she smiles and waves back. After finishing their donation, as they look back inside the store, they see the members of RIIZE enjoying their meal. Through the girl’s happy experience, the commercial expresses that “Blue Mac Day” is the most exciting day for McDonald’s charity, full of fun.

https://www.mcdonalds.co.jp/company/news/2024/1002a/