The new Lake Ikeya “Pure Potato” commercial featuring Yokohama Ryusei will start airing from October 1st.

CM Overview

Calbee Inc. will start airing a new commercial for “Pure Potato,” featuring Yokohama Ryusei, nationwide from October 1, 2024. In this commercial, Yokohama Ryusei plays a clumsy young businessman struggling in the city, depicting his determination to live thickly through the luxurious taste of “Pure Potato” thick-cut chips. The highlight of the commercial is the intense scene of Yokohama Ryusei showcasing his boxing skills.

CM Capture

CM video

CM cast

• Yokohama Ryusei

Other

Shooting Episode In this commercial shoot, Yokohama-san’s professional attitude, which continued from the previous shoot, was evident. No matter how short the scene, every time a cut was made, Yokohama-san would immediately run to the director to check the monitor. Discussions were meticulously held about expressions and tone of voice, once again demonstrating Yokohama-san’s “professional” skills. As a result, a captivating commercial video like a movie was completed. In the boxing scene shoot, Yokohama-san expressed his enthusiasm by saying, “It’s been a while since I did boxing, so I’m excited!” The shoot started in a lively and friendly atmosphere. As the shooting progressed, there were moments when Yokohama-san exclaimed “It’s tough!” due to the powerful consecutive punches. However, when the director gave the OK, Yokohama-san expressed, “I feel like I’m getting into the groove now, so I want to take it from the beginning once more!” The set was filled with admiration for Yokohama-san’s pursuit of perfection.

https://purepotato.koikeya.co.jp/