Engliah Translation: Tokyu Fudosan’s new commercial featuring actress Fumi Nikaido “Declaration of Full Effort for the Environment” will start airing from September 30th.

CM Overview

Tokyu Fudosan Co., Ltd. will start airing a new commercial featuring Fumi Nikaido, titled “Declaration TOKYU FUDOSAN『Commitment』,” nationwide from September 30, 2024. In the commercial, along with the character “Fudosan” symbolizing the company’s stance on environmental issues, they depict a future city living in harmony with nature. Scenes such as Fumi Nikaido and “Fudosan” reuniting in the streets of Shibuya and expressing the company’s commitment to cherishing nature are included.

CM Capture

CM video

CM cast

• Fumi Nikaido

Other

■ TVCM Story A blue bird flies above Nakatani-san, who is wearing a white dress. It flies swiftly through the streets of Shibuya, landing in the lush forest of Shibuya, Omohara Forest (rooftop garden of Tokyu Plaza Omotesando Harajuku “Omocardo”). There, we see the figure of “Fudou-san,” a raccoon stretching its back. Nakatani-san begins to explain, “The reason why he, who loves nature, started living in Shibuya is…” and “Fudou-san” takes out a scrapbook saying, “Well, you see.” The scrapbook contains pictures of Nakatani-san and “Fudou-san” happily posing together, along with drawings of “Harakado,” “Forest Gate Daikanyama,” and “Omocardo.” Nakatani-san explains, “Lately, there have been more environmentally friendly buildings around,” as “Fudou-san” rushes down the escalator exclaiming, “Oh no! I’m late again!” Nakatani-san spots “Fudou-san,” waves happily, and the two reunite on the streets of Shibuya.

https://www.tokyu-land.co.jp/company/kankyo-mirai/