KUMON’s new TV commercial “What Kind of Problem!? KUMON Edition” starring Aya Ueto will begin airing on September 27th.

CM Overview

Kumon Education Research Institute Co., Ltd. will start airing a new TV commercial based on KUMON’s new communication message “What kind of problem!” nationwide from September 27, 2024. In this commercial, Aya Ueto appears as the ambassador for KUMON, speaking about the joy of learning together with children, drawing on her own experience with Kumon-style learning. The commercial highlights the feature of increasing “self-esteem” through Kumon-style learning, and Aya Ueto’s natural acting is impressive.

CM Capture

CM video

CM cast

• Aya Ueto

Other

“What’s the Challenge!? KUMON Edition” Mrs. Ueto calls out “KUMON!” from the top of the stairs. Excited to see the new printouts in the classroom and observing children who eagerly learn on their own, she remarks, “Children who proactively learn are so reliable.” Just like the Kumon method nurtures academic skills and confidence through small steps, Mrs. Ueto enthusiastically climbs the stairs with the children who energetically ascend at their own pace. She bounds up the stairs saying, “Let’s enjoy the challenges and build confidence through ‘What’s the Challenge?’” “What’s the Challenge!? Self-esteem Edition / What’s the Challenge!? Preschool Edition” Mrs. Ueto gently inquires about the children’s impressions of attending KUMON. Impressed by the reasons why each child enjoys attending KUMON, she shows a smile. Seeing the confident children, she encourages them, saying, “You can do it if you try! Start now.”

https://www.kumon.ne.jp/dmd/method/