The new commercial “Appearance・Enthusiastic Speech” of Canon Marketing Japan starring Kento Kaku and Wakana Matsumoto will begin airing from September 24th.

CM Overview

Canon Marketing Japan Inc. will begin broadcasting nationwide new corporate commercials featuring Kenji Kake and Wakana Matsumoto titled “Entry – Eloquent Address” and “Entry – Please Leave it to us” from September 24, 2024. In this commercial, the passionate Kake passionately articulates Canon MJ’s vision as a “future marketing company” to the composed Matsumoto, expressing the company’s commitment to addressing future societal issues.

CM Capture

CM video

CM cast

• Kento Kaku, Wakana Matsumoto

CM Story

This commercial features Kenshin Kaku portraying a passionate employee of the Canon MJ Group, conveying with enthusiasm that the group is dedicated to addressing social issues and realizing an exciting future. He interacts with Wakana Matsumoto, who plays a calm stakeholder, emphasizing the group’s commitment to creating a thrilling future. In the commercial, Kaku, as the Canon MJ Group employee, suddenly appears while Matsumoto is having a meal at a cafe. He introduces the group as a company that aims to realize an exciting future, but Matsumoto seems skeptical. When asked if Canon MJ Group is a camera or printer company, Kaku explains that they are further developing such technologies to create a thrilling future together with stakeholders. Responding to Matsumoto’s question about how thrilling it will be, Kaku comically conveys the sense of excitement through his performance. Through the contrast between Kaku’s comical gestures appealing to the excitement and Matsumoto portraying a character different from her usual demeanor, the commercial emphasizes the excitement factor. The filming process was conducted smoothly, with careful confirmation of lines and expressions, sometimes incorporating ad-libs. The highlight is the lively and comical interaction between the two, who met for the first time for the shoot but displayed a seamless chemistry that is unexpected for a first-time collaboration.

https://canon.jp/wakuwaku