CM Overview
Samsung Electronics Japan Co., Ltd. released its latest web commercial featuring skater Riko Yoshizawa, who won a gold medal at the Paris 2024 Olympics, starting on September 20, 2024. The commercial depicts a story where Yoshizawa actually switches to the “Galaxy Z Flip6” and introduces the ease of data transfer on smartphones. In addition, SNS videos and interview footage are also released simultaneously, and despite it being her first commercial appearance, her natural smile is impressive.
CM Capture
CM video
CM cast
- Koko Yoshizawa
Other
【My Switching Story ~ Changing is Easy. Transforming is Exciting. ~】 In the “Koisawa Yoshizawa x Smart Switch Memories Transfer” commercial, Switching smartphones means carrying over your memories from the past. Reflecting on pivotal moments in Yoshizawa’s life and memorable scenes such as when she cried in frustration or when she won her first tournament, the commercial illustrates transferring those memories to a new Galaxy device. In the final scene, you can see Yoshizawa happily taking a selfie with friends using the popular “Galaxy Z Flip6” at Paris 2024.