The new “MOW” commercial featuring Yumi Kawai will begin airing on September 24th.

CM Overview

Morinaga Milk Industry will start airing the new commercial for the cup ice cream series “MOW” titled “MOW いいかい？MOW いいよ” nationwide from September 24, 2024. In the commercial, Yumi Kawai creates an enjoyable atmosphere while teasing the desire to eat “MOW Vanilla,” and her captivating expression as she indulges in the rich milk vanilla flavor leaves a memorable impression. The unique smoothness of MOW is expressed in a space with a fantastical blue theme.

CM Capture

CM video

CM cast

• Yumi Kawai

Other

In the new commercial, Yumi Kawai enjoys a rich taste of “MOW Vanilla” while spending a happy moment.

■New CM “MOW, Right? MOW, Nice” Story In a fantastical space dominated by the brand color blue, Yuumi Kawai leans against a window sill shaped like a “MOW” cup. The commercial starts with a scene in which the camera approaches Yuumi Kawai. Yuumi Kawai is about to eat “MOW Vanilla.” With the phrases “MOW, Right?” “Not yet,” she slowly teases herself with a spoon while suppressing her desire to eat. “MOW, Right?” “MOW, Nice” Filled with excitement, as she finally brings “MOW Vanilla” to her mouth. Caught in the rich taste of creamy milk and the depth of vanilla aroma, she shows a mesmerized expression and gazes out the window with a happy look in her eyes.

https://mow-ice.jp/