The new commercial “Birth” of Loxonin General Cold Medicine starring Satomi Ishihara will start airing on September 19th.

CM Overview

Daiichisankyo Healthcare will start broadcasting a new commercial titled “Birth” featuring actress Satomi Ishihara, to promote the new product “Roxonin Cold Medicine” starting from September 19, 2024, nationwide. In the commercial, the relief from cold symptoms will be depicted with a clear beautiful blue sky. Satomi Ishihara will convey the charm of the product that is effective against symptoms such as sore throat, fever, cough, and stuffy nose.

CM Capture

CM video

CM cast

• Shihara Satomi

Other

■ About TV-CM In this TV-CM, the birth of “Rokisonin Comprehensive Cold Medicine” is expressed in a beautifully clear world view, conveying the image of being liberated from the painful cold symptoms. The product features excellent effects for cold symptoms that need to be addressed quickly, such as sore throat, fever, cough, and nasal congestion, are conveyed impressively. ■ TV-CM Story Standing in a dark world enveloped by dark clouds, Mr. Ishihara. When he says “From Rokisonin,” the dark clouds clear, revealing a beautiful space with the contrast of a blue sky and white clouds reflected on the water surface. Please pay attention to Mr. Ishihara’s changing expressions and serene smile that transform brightly along with the changing world view.

https://www.daiichisankyo-hc.co.jp/site_loxonin-cold/