Ayase Haruka appears in the new commercial ‘Lenor Happiness Yumefuwa Touch’ starting on September 19th.

CM Overview

P&G Japan will start airing a new commercial featuring Haruka Ayase for the renewal of the fabric softener “Lenor Happiness Dreamy Fluffy Touch” series, starting on September 19, 2024 nationwide. In the commercial, Haruka Ayase, dressed as a five-star hotel manager, conveys the appeal of “Lenor Happiness Dreamy Fluffy Touch,” which achieves a smooth feel on the skin while preventing damage to clothes.

CM Capture

CM video

CM cast

• Ayase Haruka

Other

In the new commercial, Haruka Ayase appears as the manager of a five-star hotel, expressing the features of a fabric softener that prevents wrinkles and lint.

Shooting Episode ◇ Excellently portraying the role of a 5-star hotel manager filled with grace and charisma! In the role of a 5-star hotel manager, different from the usual commercials, Ayase-san portrayed a manager exuding grace and charisma from the very first take. The scene where she rings the bell was quite challenging due to the camera zoom, lines, timing of the bell sound, etc. However, Ayase-san nailed it perfectly from the first attempt. The staff, who had struggled with the timing during the pre-test, couldn’t help but cheer with a “Wow!” upon seeing her performance. Ayase-san’s charm lies in her natural and unpretentious demeanor. Through this shoot, the staff once again felt the strength of the message that only she can deliver.

https://www.lenorjapan.jp/ja-jp/lenor-lineup/about-lenor-happiness