The new TSUBAKI commercial featuring Lee Sung-kyung with the theme “Love your hair. Live beautifully.” will start airing from September 21st.

CM Overview

Fine Today Co., Ltd. will begin airing a new commercial featuring South Korean actress Lee Sung Kyung for the full renewal of the hair care brand “TSUBAKI” on September 21, 2024 nationwide. The commercial titled “Love Your Hair. Live Beautifully.” showcases Lee Sung Kyung’s impressive scene with beautiful glossy hair, expressing the confidence and beauty that TSUBAKI brings. The online release started on September 18, highlighting the luxurious dresses and glossy hair.

CM Capture

CM video

CM cast

• Lee Songkyoung

Other

In the new commercial, Lee Sung-kyung gracefully shakes her glossy hair, effectively conveying the allure of glossy hair provided by TSUBAKI.

【Lee Sungkyung’s comment】 First of all, I am delighted to be able to be an ambassador at the timing when “TSUBAKI” is renewed, and I am looking forward to introducing the “TSUBAKI” that I usually use along with the new campaign. For this shoot, many staff members came from Japan to Korea and everything from preparation to on-site production went perfectly. However, the shooting day happened to overlap with the rainy season in Korea, and it was very distressing to see many staff members struggling in the continuous rain while shooting outdoors. Despite that, everyone put in effort together to achieve the best results and showed a lot of care, making it a very enjoyable shoot. Although all the outfits were lovely, my favorite was still the red dress that is synonymous with “TSUBAKI”. The deep, elegant red dress with a long veil swaying in the wind from the waist was very beautiful and fit perfectly with the shooting concept. I think the final outcome, including how the dress dances with the hair, will turn out very well, so I am very much looking forward to watching it and can’t wait for everyone to see it.

https://brand.finetoday.com/jp/tsubaki/