CM Overview
Toshiba Lifestyle Corporation will start airing a new commercial featuring actor Takashi Sorimachi titled “Red Square Appearance” nationwide from September 14, 2024. In this commercial, they symbolize household appliances such as air conditioners and refrigerators with a three-dimensional “Red Square,” and convey the joy and reassurance of appliances being a part of daily life through Sorimachi’s light-hearted household chores.
CM Capture
CM video
CM cast
- Takashi Sorimachi
Other
The “Red Square Debut” commercial, which is going to be on air this time, is set in a simple white house surrounded by red square-shaped appliances. The narration expresses feelings of quietly embracing someone and being filled with modest happiness, portraying the modest joys of everyday life.
Starting with the familiar sound of a “beep” from a remote control, the “Red Square Debut” commercial shows Tanamachi comfortably seated on a sofa in a cozy space, taking out tomatoes from the fridge to start cooking, eagerly waiting for the rice to be cooked in the rice cooker, doing laundry, lightly vacuuming, and taking out a proud dish from the microwave. While feeling the modest happiness of daily life, the commercial charmingly expresses Tanamachi’s enjoyable moments, showing Toshiba appliances enhancing the joy and reliability of daily life.
