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INI is appearing! “Schick FIRST TOKYO” new commercial will start broadcasting from September 11th.

Schick FIRST TOKYO×INI|Gentleness for your first shave. Full version (2)
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CM Overview

Shick Japan Co., Ltd. will begin airing a new TV commercial nationwide for the new beauty grooming brand “Schick FIRST TOKYO,” featuring the global boys group “INI,” starting on September 11, 2024. In the new commercial, INI stylishly expresses the discovery of a new self through their first shaving experience.

CM Capture

Schick FIRST TOKYO×INI|Gentleness for your first shave. Full version (2)

CM video

CM cast

  • INI

INI(アイエヌアイ) is a Japanese male idol group formed in 2021 through the audition program “PRODUCE 101 JAPAN SEASON 2.” The group’s name, INI, symbolizes the connection (“In”) and individuality (“I”) of the members, reflecting their strong bond with each other and their fans. They are managed by LAPONE Entertainment.
Formation and Debut
INI was formed with 11 members selected from the “PRODUCE 101 JAPAN SEASON 2” program, where 101 trainees competed for spots in the final lineup. After months of intense competition and audience voting, the final members were announced in May 2021. INI officially debuted on November 3, 2021, with their single “A.”
Members:
Masaya Kimura (木村柾哉)Role: Leader, Main Dancer
Born: October 10, 1997
From: Aichi Prefecture
Notable Trait: Known for his exceptional dance skills, leading the group’s performances.
Hiromu Takatsuka (髙塚大夢)Role: Main Vocalist
Born: April 4, 1999
From: Tokyo
Notable Trait: His powerful and emotional singing voice anchors the group’s vocal performances.
Shogo Tajima (田島将吾)Role: Rapper
Born: October 13, 1998
From: Tokyo
Notable Trait: With his laid-back personality and sharp rap skills, he adds a unique flair to the group.
Hiroto Nishi (西洸人)Role: Main Dancer
Born: June 1, 1997
From: Kagoshima Prefecture
Notable Trait: His powerful dance moves are a vital part of INI’s performances.
Takumi Ozaki (尾崎匠海)Role: Sub Vocalist
Born: June 14, 1999
From: Osaka Prefecture
Notable Trait: Known for his clear voice, excelling in both ballads and uptempo tracks.
Fengfan Xu (許豊凡)Role: Sub Vocalist
Born: June 12, 1998
From: Shanghai, China
Notable Trait: A multilingual member who speaks both Japanese and Chinese, contributing international appeal.
Jin Matsuda (松田迅)Role: Sub Vocalist
Born: October 30, 2002
From: Okinawa Prefecture
Notable Trait: The youngest member, known for his energetic and cheerful personality.
Rihito Ikezaki (池﨑理人)Role: Sub Vocalist
Born: August 30, 2001
From: Fukuoka Prefecture
Notable Trait: His bright and positive nature makes him a fan favorite.
Kyosuke Fujimaki (藤牧京介)Role: Main Vocalist
Born: August 10, 1999
From: Nagano Prefecture
Notable Trait: His emotional and expressive vocals shine in ballads.
Takeru Goto (後藤威尊)
Role: Sub Vocalist
Born: June 3, 1999
From: Osaka Prefecture
Notable Trait: Known for his visual appeal and gentle demeanor, often referred to as the “healing” member.
Yudai Sano (佐野雄大)
Role: Sub Vocalist
Born: October 10, 2000
From: Osaka Prefecture
Notable Trait: With his clear voice and bright personality, he adds warmth to the group.
Music and Achievements
Debut Single “A” (2021):
INI made their debut with the single “A,” featuring the tracks “Rocketeer” and “Brighter,” which showcased their energetic dance performances. The single topped the Oricon charts upon release.
2nd Single “I” (2022):
Their follow-up single “I” included the hit song “We Are,” continuing their momentum in the Japanese pop scene.
Debut Album “Awakening” (2022):
Their debut album, “Awakening,” demonstrated their versatility, featuring a wide range of musical genres, from electro-pop to heartfelt ballads.
Characteristics and Style
Diverse Performances:
INI’s members are known for their excellent singing and dancing abilities, making them a well-rounded group. Their performances range from high-energy dance tracks to soulful ballads.
Global Appeal:
With a member from China, Xu Fengfan, INI brings an international flavor to their group, opening opportunities for global promotion and interaction with fans from different cultures.
Fan Community
INI’s fanbase is called “MINI”, and they actively support the group’s activities. The members maintain close relationships with their fans through social media, further strengthening the bond between them and their audience.
Impact and Future Prospects
In a short time, INI has made a significant impact on Japan’s music scene, solidifying their position as a rising star in the idol industry. With plans for more global activities, their future success looks promising.
For more details, you can visit their official Wikipedia page: INI – Wikipedia.

Other

In the new TVCM “Schick FIRST TOKYO,” INI members showcase dances that highlight their individual personalities, conveying the concept of “from peach fuzz to beard, tenderness.” The commercial will be broadcast and streamed on TV and the web starting from September 11, with behind-the-scenes videos also being released on dedicated websites and social media.

Schick FIRST TOKYO×INI|Gentleness for your first shave. Full version (2)

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