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Masahiro Nakai and Reiwa Romance co-star! SoftBank’s new “Peitoku Store Manager” series commercial will start airing from August 29th.

Softbank CM “Paytoku Store Manager: A Man Who Doesn’t Know Too Much” (60 seconds) Masahiro Nakai, Reiwa Roman (1)
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CM Overview

SoftBank Corporation will start broadcasting new TV commercials “Pay Tech Manager Convenience Store Edition” and “Pay Tech Manager Byte Edition” nationwide from August 29, 2024, featuring Masahiro Nakai and the comedy duo “Reiwa Roman”. In the new commercials, Nakai will portray various store managers and promote the economical fee plan “Pay Tech” that earns PayPay points.

CM Capture

Softbank CM “Paytoku Store Manager: A Man Who Doesn’t Know Too Much” (60 seconds) Masahiro Nakai, Reiwa Roman (1)

CM video

CM cast

  • Nakai Masahiro, Reiwa Romance

中居正広(Masahiro Nakai, born August 18, 1972, in Fujisawa City, Kanagawa Prefecture) is a Japanese entertainer, TV host, actor, and former member of the legendary idol group SMAP. As a central figure of SMAP, Nakai gained immense popularity in Japan’s music and variety show industries. Even after the group’s disbandment, he continues to be a dominant presence on television. He was previously affiliated with Johnny & Associates but now operates independently under his personal agency, Nandemo Kentei (Nandemo Co., Ltd.).
Early Career
Nakai joined Johnny & Associates in 1987 and debuted with SMAP in 1991. As the leader of SMAP, one of Japan’s most successful and influential idol groups, Nakai played a crucial role not only in music but also as a TV personality. His humorous and approachable hosting style made him a fan favorite across multiple platforms.
SMAP Era
SMAP became a cultural phenomenon in Japan, not just for their music but for their roles in variety shows, dramas, and films. Nakai, in particular, stood out as a charismatic host, known for his quick wit and ability to connect with both audiences and guests.
Notable SMAP Singles:
“Sekai ni Hitotsu Dake no Hana” (2003): A signature song for SMAP, it became a cultural anthem in Japan, resonating with its uplifting message of individuality.
“Arigatou” (2006): A heartfelt ballad expressing gratitude, loved by fans for its sincerity.
“Aoi Inazuma” (1996): An upbeat dance track that became a staple in SMAP’s live performances.
Solo Career and Success as a Host
While maintaining his duties as a SMAP member, Nakai steadily built his reputation as one of Japan’s top TV hosts. His cheerful personality and ability to manage diverse guests and topics made him the go-to host for major variety shows.
“Kin Sma” (Nakai Masahiro’s Friday Smile Show, TBS): A long-running variety program where Nakai interacts with guests through entertaining and heartwarming segments. As the show’s main host, Nakai has become the face of this popular program.
“Nakai Masahiro’s Mii ni Naru Toshokan” (TV Asahi): A quiz and talk show where Nakai showcases his ability to draw out fascinating stories and trivia from his guests.
“The World Astonishing News” (NTV): Nakai has hosted this international news and variety show for years, demonstrating his versatility and continued popularity as a top TV host.
Acting Career
In addition to his hosting work, Nakai has also proven himself as a capable actor, taking on both light-hearted and serious roles in TV dramas and films.
“Watashi wa Kai ni Naritai” (2008): In this war-themed film, Nakai plays a lead role depicting the struggles of ordinary citizens during wartime. His heartfelt performance earned him critical acclaim and further solidified his reputation as a talented actor.
“Suna no Utsuwa” (2004, TBS): Nakai played the main role of Waga Eiryo in this adaptation of a famous Japanese crime novel by Seicho Matsumoto. His intense, serious portrayal won him accolades for his dramatic range.
Establishing His Own Agency
In 2020, Nakai left Johnny & Associates after nearly 30 years and established his own agency, Nandemo Kentei (Nandemo Co., Ltd.). This marked a new chapter in his career, allowing him more freedom and creative control while continuing to thrive in the entertainment industry.
Style and Traits
Masterful Talk Show Host:
Nakai’s ability to navigate conversations with humor and charm makes him one of the most skilled hosts in Japan. He effortlessly blends light banter with deeper discussions, keeping audiences engaged.
Adaptability:
Nakai’s versatility shines in his ability to handle various genres—from light-hearted variety shows to emotional dramas and films.
Awards and Recognition
Japan Academy Prize for Best Actor (2009):
Nakai won this prestigious award for his role in Watashi wa Kai ni Naritai.
Elan d’Or Award for Newcomer of the Year (1997):
Early in his acting career, Nakai received recognition for his promising future as an actor.
Hobbies and Interests
Baseball:
A passionate baseball fan, Nakai often discusses his love for the sport on TV and even participates in amateur baseball games.
Karaoke:
Known for his singing prowess from his SMAP days, Nakai enjoys karaoke and often shows his love for music off-camera.
Conclusion
Masahiro Nakai is one of Japan’s most enduring and beloved entertainers. From his days as SMAP’s charismatic leader to his current status as a top-tier TV host and actor, Nakai has proven his versatility and staying power in the entertainment industry. With his continued success under his own agency, fans eagerly await the next steps in his illustrious career.
For more information, see: Masahiro Nakai – Wikipedia

Reiwa Roman (令和ロマン) is a Japanese comedy duo consisting of Kemuri Matsui (松井ケムリ), the “tsukkomi” (straight man), and Kuruma Takahira (高比良くるま), the “boke” (funny man). Known for their intelligent and unique style of manzai (a form of stand-up comedy), they have gained popularity through comedy contests and variety shows. They are managed by Yoshimoto Kogyo, one of Japan’s top entertainment agencies.
Formation and Early Career
Reiwa Roman originally started under the name “The High School” (ザ・ハイスクール), but rebranded to their current name in 2019. The duo is well-known for their intellectual and quick-paced dialogue, which often includes wordplay and witty observations about contemporary society. Since their renaming, they have steadily risen through the ranks of young comedians in Japan.
Key Activities
Comedy Contests:
M-1 Grand Prix:
Reiwa Roman regularly participates in the prestigious manzai competition, M-1 Grand Prix, where they have advanced to the semifinals multiple times. Known for their intelligent wordplay and socially aware material, they took first place in the 2023 M-1 Grand Prix, establishing themselves as a leading comedy duo.
King of Conte:
They also compete in the King of Conte, a comedy competition focusing on sketch comedy, demonstrating their versatility beyond manzai.
Television and Variety Shows:
Netapare (Fuji TV):
A show where up-and-coming comedians showcase their latest material. Reiwa Roman appeared on the show, earning attention for their unique approach to manzai.
Arabikidan (TBS):
Known for featuring both indie and mainstream comedians, the duo made an impact with their unconventional style on this popular variety show.
Comedy Style
Intellectual and Quick-Paced Banter:
Reiwa Roman is characterized by their smart wordplay and distinctive observational humor. Their manzai often highlights everyday experiences and social commentary from a fresh perspective, appealing to younger, more intellectual audiences.
Satire and Humor Balance:
The duo incorporates current social issues and trends into their comedy, balancing satire with humor. Their ability to blend wit and thoughtful commentary sets them apart from other comedians.
Member Information:
Kemuri Matsui (松井ケムリ):
Role: Tsukkomi (straight man)
Born: April 21, 1995
Hometown: Tokyo
Education: Tokyo University, Literature
Key Traits: Known for his sharp, intellectual responses, Matsui uses his academic background to inject knowledge into his quick-witted tsukkomi.
Kuruma Takahira (高比良くるま):
Role: Boke (funny man)
Born: September 3, 1994
Hometown: Oita Prefecture
Education: Keio University
Key Traits: As the boke, Kuruma uses his keen observations and wordplay to create unique humor. His combination of wit and absurdity complements Matsui’s sharp retorts.
Unique Qualities
High-Education Duo:
Both members of Reiwa Roman hail from top Japanese universities—Tokyo University and Keio University—which informs their style of comedy. They seamlessly integrate intellectual humor, appealing to audiences who enjoy comedy that makes them think while they laugh.
Modern-Day Humor:
Reiwa Roman excels at incorporating contemporary issues and internet culture into their material, resonating especially with younger audiences. Their comedic take on current trends and social satire often garners attention on social media.
Future Prospects
Reiwa Roman has garnered attention as one of the most promising young comedy duos in Japan, thanks to their distinctive style and thoughtful humor. Their blend of intelligence and comedy positions them as potential leaders in Japan’s comedy scene for years to come.
For more information, visit: Reiwa Roman – Wikipedia.

Other

In the new TV commercial series “The PayTech Manager,” Masahiro Nakai transforms into the manager of various shops such as convenience stores and amusement park stalls, engaging in humorous interactions with the Reiwa Romance. The commercial will be aired and distributed on TV and the web starting August 29, and making-of videos are also available on YouTube.

https://www.softbank.jp/mobile/price_plan/data/paytoku/

Softbank CM “Paytoku Store Manager: A Man Who Doesn’t Know Too Much” (60 seconds) Masahiro Nakai, Reiwa Roman (1)

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