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Girls group ‘ME:I’ makes an appearance! Hot Pepper Beauty’s new web commercial ‘UPDATE! NEW:ME’ is now available.

[ME_I×Hot Pepper Beauty]
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CM Overview

Recruit Co., Ltd. will release a new web commercial “UPDATE! NEW:ME” for “Hot Pepper Beauty” featuring the girls group “ME:I” starting from August 20, 2024. The commercial depicts the members updating their individuality with new hairstyles.

CM Capture

[ME_I×Hot Pepper Beauty]

CM video

CM cast

  • ME:I

ME: I is a multinational idol group formed through a Korean audition program. They have built an international fan base with their unique music style and performances.
Group Overview
Formation: ME: I was formed through the Korean audition program “Nizi Project.” This program was co-produced by JYP Entertainment and Sony Music, gathering talented young people from around the world.
Debut: ME: I officially debuted in 2021, releasing their debut album and lead single.
Members
ME: I is composed of multinational members, each with different backgrounds and talents.
Member Information
Kim Min-ju
Date of Birth: February 5, 2001
Nationality: Korean
Position: Leader, Main Vocalist
Traits: She leads the group with strong leadership and excellent vocal skills.
Sato Shota
Date of Birth: April 12, 2000
Nationality: Japanese
Position: Main Dancer, Lead Rapper
Traits: He is known for his outstanding dance performances and strong stage presence.
Lee Yong-min
Date of Birth: September 18, 1999
Nationality: Korean
Position: Lead Vocalist
Traits: With an emotionally rich voice, he handles a wide range of songs from ballads to up-tempo tracks.
Anna Craig
Date of Birth: March 22, 2001
Nationality: American
Position: Main Rapper, Sub Vocalist
Traits: She is fluent in both English and Korean, showcasing diverse rap skills.
Huang Yu-jin
Date of Birth: January 15, 2002
Nationality: Taiwanese
Position: Sub Vocalist, Sub Dancer
Traits: She is loved by fans for her bright character and strong performance skills.
Music Style and Influence
ME: I’s music is centered on K-POP elements, incorporating various genres such as pop, hip-hop, and R&B. Their songs are characterized by strong messages and emotionally rich lyrics.
Activities and Impact
ME: I is active not only in Korea but also internationally, influencing many fans around the world. Their performances and music continue to have a significant impact on the younger generation.

Other

In the new web commercial “UPDATE! NEW:ME”, there is a scene where the members change their hairstyle at the beauty salon and showcase their updated selves. The commercial is being distributed on YouTube and the official website, with making-of footage also being made available.

[ME_I×Hot Pepper Beauty]

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