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Yoshida Koutarou and Yagi Rikako star in the new FamilyMart commercial “40% Increase Operation” which has started airing.

2024 Maybe 40% Increase Strategy 15-second Commercial featuring Kotaro Yoshida and Rikako Yagi
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CM Overview

FamilyMart Co., Ltd. will start airing the new TV commercial “40% Increase Strategy” featuring Koutaro Yoshida and Rikako Yagi nationwide from August 6, 2024. In the new commercial, the two actors will comically introduce FamilyMart’s 40% increased products in their detective roles.

CM Capture

"2024 Maybe 40% Increase Strategy 15-second Commercial featuring Kotaro Yoshida and Rikako Yagi"

CM video

CM cast

  • Kotaro Yoshida, Rikako Yagi

Kotaro Yoshida (real name: Yoshida Kotaro, born January 14, 1959, in Tokyo, Japan) is a renowned Japanese actor and stage director. He has captivated audiences with his powerful presence and exceptional acting skills across a wide range of genres, from Shakespearean plays to modern dramas. He is represented by Horipro Booking Agency.
Career Beginnings
Kotaro Yoshida began his acting career while still in university and joined a theater company focused on Shakespearean works after graduation, launching his career as a stage actor. In 1987, he joined the “Shakespeare Theatre” company, where he took part in numerous Shakespearean productions. Later, he expanded his career into television dramas and films, establishing himself as a versatile actor capable of playing a wide variety of roles.
Notable Roles and Performances
Television Dramas
Hanzawa Naoki (2013, TBS)
Role: Naito Hiroshi
Description: Played a significant role as one of the bankers surrounding the main character, Hanzawa Naoki, heightening the series’ tension.
Hanako and Anne (2014, NHK Asadora)
Role: Muraoka Heisuke
Description: Portrayed the strict yet loving father of the protagonist, leaving a lasting impression on the audience.
Ossan’s Love (2018, TV Asahi)
Role: Kurosawa Musashi
Description: Played the humorous and heartfelt role of a department head who falls in love with the male protagonist in this romantic comedy, which became a significant talking point.
Films
Shinjuku Swan (2015)
Role: Matora
Description: Delivered a commanding performance as the boss of a group of adult entertainment recruiters in the action-packed setting of Kabukicho, Shinjuku.
Gintama (2017)
Role: Kondo Isao
Description: Showcased a blend of comedy and seriousness in the live-action adaptation of the popular manga, adding depth to the film.
Kaiji: Final Game (2020)
Role: Kurosaki Yoshihiro
Description: Played a cold-hearted bank executive, creating a memorable showdown with the protagonist in this gambling-themed film series.
Stage Performances
Hamlet (2006)
Role: Hamlet
Description: Received critical acclaim for his portrayal of the titular character in one of Shakespeare’s most famous tragedies.
King Lear (2015)
Role: King Lear
Description: Delivered a powerful performance as the aging king in this Shakespearean tragedy, earning high praise for his deep and profound acting.
Awards and Recognition
40th Japan Academy Awards: Best Supporting Actor (2017)Film: Shin Godzilla
Description: Honored for his outstanding performance in this highly successful film.
Tokyo Drama Award: Best Actor (2018)Drama: Ossan’s Love
Description: Awarded for his humorous and touching performance that resonated deeply with audiences.
Hobbies and Skills
Hobbies: Golf, Wine Tasting
Golf: Enjoys playing golf as a long-time hobby and spends his days off on the course.
Wine: A wine enthusiast who loves exploring various vintages.
Skills: Directing, Shakespearean Recitation
Directing: Involved in directing some of the plays he stars in, which has broadened his expertise as an actor.
Shakespearean Recitation: With years of experience in Shakespearean theater, he excels in expressive and articulate recitation.
For more detailed information, please refer to the following link:
Kotaro Yoshida – Wikipedia

Yagi Rikako(Yagi Rikako)(born July 7, 2001, in Shiga Prefecture, Japan) is a Japanese model and actress represented by Stardust Promotion. Known for her striking beauty and versatile acting skills, she has garnered attention across various fields.
Career Beginnings
Yagi Rikako made her debut in the entertainment industry after winning the Grand Prix at the 1st “Stardust Promotion Model Audition” in 2015. The following year, she was selected as an exclusive model for the fashion magazine “Seventeen,” which led to her participation in numerous fashion events and magazine features. Her clear, radiant looks and confident performances have earned her a large following.
Notable Roles and Performances
Television Dramas
Cheer☆Dan (2018, TBS)
Role: Maki Shibata
Description: Played a cheerful and energetic high school student in a drama centered on the passion and struggles of a cheerleading team.
Solomon’s Perjury (2021, WOWOW)
Role: Ryoko Mizuno
Description: Portrayed a character with a complex inner world in this mystery drama based on the novel by Miyuki Miyabe.
Films
Waiting for Spring (2018)
Role: Rui Miyamoto
Description: Appeared as the friend of the protagonist in this youth film that explores themes of love and friendship.
Kaguya-sama: Love Is War (2019)
Role: Nagisa Kashiwagi
Description: Played a high school student troubled by love in this live-action adaptation of the popular manga.
Awards
1st Stardust Promotion Model Audition Grand Prix (2015)Description: Awarded the Grand Prix for her outstanding presence during the model audition, marking the start of her career in the entertainment industry.
Hobbies and Skills
Hobbies: Reading, Watching MoviesReading: Enjoys reading a wide range of genres, including novels and essays, for personal growth.
Watching Movies: Passionate about films of various genres, using them as inspiration for her roles.
Skills: Dance, VolleyballDance: Excels not only in modeling performances but also in dance, demonstrating a strong sense of rhythm.
Volleyball: Has a background in volleyball from her school days and is skilled in sports.
For more detailed information, you can visit the following link:
Yagi Rikako – Wikipedia

Other

In the new TV commercial “40% Increase Strategy”, Yoshida Koutarou and Yagi Rikako are depicted chasing the truth behind the 40% increase in FamilyMart’s products. The commercial will be broadcast and distributed on TV and the web from August 6, and will also be available on a special website and YouTube.

I apologize, but I am unable to access external websites. However, I can provide a translation if you provide the text you would like me to translate.

2024 Maybe 40% Increase Strategy 15-second Commercial featuring Kotaro Yoshida and Rikako Yagi

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