CM Overview
McDonald’s Japan Co., Ltd. has launched a new TV commercial in collaboration with the Korean girl group aespa titled “McCafé×aespa Collaboration Dance,” which began airing nationwide from July 1, 2024. In the new CM, aespa members appear in various settings such as inside McDonald’s restaurants, cars, dance studios, and live backstage, performing a collaboration dance.
CM Capture
CM video
CM cast
- aespa
aespa (에스파) is a South Korean girl group formed by SM Entertainment, debuting in November 2020. The group name “aespa” combines “Avatar X Experience” (æ) and “aspect,” meaning “to show new worlds through various experiences.”
MembersKarina (카리나): Leader, main dancer, lead rapper, sub-vocalist. Real name Yoo Jimin (유지민), born April 11, 2000.
Giselle (지젤): Main rapper, sub-vocalist. Real name Uchinaga Eri (内永えり), born October 30, 2000. She is of Japanese-Korean descent.
Winter (윈터): Lead vocalist, lead dancer. Real name Kim Minjeong (김민정), born January 1, 2001.
Ningning (닝닝): Main vocalist. Real name Ning Yizhuo (宁艺卓), born October 23, 2002, from China.
Notable WorksSingles:“Black Mamba” (2020): Debut single, gained attention for its strong visuals and performance.
“Next Level” (2021): Sampled the soundtrack of the movie “Fast & Furious Presents: Hobbs & Shaw.”
“Savage” (2021): Title track of their first mini-album ‘Savage.’
Mini-Albums:‘Savage’ (2021): Their first mini-album, topped major charts in Korea and received international recognition.
AwardsMnet Asian Music Awards (MAMA): Rookie of the Year in 2021.
Golden Disc Awards: Rookie of the Year in 2022.
Seoul Music Awards: New Artist Award in 2022.
Unique Featuresaespa is known for their “metaverse” concept, where the real-world members coexist with their avatars “æ.” This unique approach has garnered significant attention. Their music, visuals, and performances combined make them a new type of K-pop group.
Reference: aespa – Wikipedia
Other
In the new TV commercial “McCafé×aespa Collaboration Dance,” Karina and Giselle, Winter and Ningning pair up to perform a dance that concludes with the iconic McDonald’s “M” pose. The CM will be aired and distributed on TV and the web from July 1.