CM Overview
Through its sponsorship of the fighting game tournament “EVO Japan 2024,” Sony Sonpo aims to support game enthusiasts and spread its presence. In addition, a new commercial featuring Hinatazaka46’s Nao Kosaka has been produced, which includes scenes of her enjoying the game and making her heart flutter.
CM capture
CM video
CM Cast
- Kosaka Nao
Other
〜EVO Japan Background of sponsorship of “EVO Japan 2024” ~
Sony Sonpo supports everyone who enjoys games and e-sports, and wants to liven up “EVO Japan 2024” where fighting game players from all over the world will compete to decide the champion, and wants to make Sony Sonpo feel closer to you, so we decided to sponsor this event.
~About the new commercial~
We have produced a new commercial featuring Hinatazaka46 Nao Kosaka, who has previously appeared in Sony Sonpo’s car insurance advertisements.
Mr. Kosaka, who is known to be a game lover, is seen enjoying the game and there are also heartwarming scenes, making it a commercial that you will want to watch again and again, so please pay attention to it.
The commercial will be aired sequentially from April 21, 2024, and will also be introduced on Sony Sonpo’s official YouTube channel and X’s official account.