CM Overview
April 22, 2024
Kirin Beer’s new TV commercial series “Taught by Son” will be aired. Goro Kishitani and Jun Shison star in the story of a man being taught how to choose the flavor of beer. During the filming, Shison pours beer and Kishitani plays a kind father, and the happy conversation and expressions of the father and son are heartwarming. In the interview, Kishitani and Shison talk about their impressions of the filming and their co-starring as father and son, and also talk about the appeal of beer and how to drink beer as a family.
CM capture
CM video
CM Cast
- Kishitani Goro
- Shison Jun
Other
About the new commercial
In the new commercial, the father (Goro Kishitani) usually chooses “Ichiban Shibori” without thinking much about it, but his son (Jun Shison) teaches him that “beer is chosen by taste,” and the story conveys the product message “beer that continues to focus on taste.” A scene from a weekend with a cheerful father and a filial son unfolds, and the son is depicted buying his father’s favorite food every time he returns home. The father meets his son while walking and is surprised that the son has bought “Ichiban Shibori” for him. The son replies, “I choose it by taste. It’s beer,” and the father and son taste “Ichiban Shibori” together. At the end, the father also agrees, saying, “It’s the taste.” The story depicts a heartwarming exchange between father and son, in which the father realizes from a conversation with his son that he was choosing the food based on taste.
