CM Overview
Itoen Co., Ltd. will air the second TV commercial for “Oi Ocha Catechin Green Tea” from April 4th, the first time an AI talent has been used in a TV commercial. In the previous commercial, an AI-generated talent was used to convey thoughts about a healthy future, and in this new commercial, the talent appears as themselves 30 years in the future and as they are now, explaining the mechanism of the product. In addition, the product’s packaging design will be renewed using generative AI, providing new value.
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■CM Story
A female AI talent with a wonderful future appears and speaks, “For the sake of the future.” Time returns to the present day, and the AI talent’s lines, “Ignore the fat in your diet,” and an image of the mechanism clearly explain how body fat is less likely to build up.
《About AI Talent》
The AI talent appearing in this TV commercial is a person who is “healthy/active/progressive/strong-willed” regardless of the gender of the person who watches the generated theme. From the many faces output by AI generation, a talent image that is close to the above definition is selected, and then fine-tuned by designers and creators.
