New commercial for “Attack ZERO Perfect Stick” begins, featuring Tori Matsuzaka, Masaki Suda and five others, promoting “no pre-washing”

CM Overview

Kao has launched a new commercial for its laundry detergent “Attack ZERO Perfect Stick”. Starring Matsuzaka Tori, Suda Masaki, Kaku Kento, Mamiya Shotaro, and Sugino Yosuke, the commercial particularly emphasizes the point that “it removes dirt without pre-washing” and aims to provide a new laundry experience. The commercial is aired in 15-second and 30-second versions, and features the detergent’s new shape and functions.

CM capture

CM video

YouTube

花王 アタック パーフェクトスティック「前洗いなし」篇　３０秒 CM #洗濯愛してる会 花王 アタック パーフェクトスティック「前洗いなし」篇　３０秒 CM #洗濯愛してる会WEBサイトはこちら＞https://www.kao.co.jp/attack/products/perfectstick/?cid=jp_att...

CM Cast

• Matsuzaka Tori, Suda Masaki, Kaku Kento, Mamiya Shotaro, Sugino Yosuke

Other

In the new CM “No Pre-Washing” version, members of the “#LoveLaundry Club” adult circle who love laundry, Matsuzaka Tori, Suda Masaki, Kaku Kento, Mamiya Shotaro, and Sugino Yosuke, appear. They demonstrate how easy it is to do your daily laundry and show the audience a new way to use detergent, especially how stick detergents can effectively remove dirt.

https://www.kao.com/jp/