CM Overview
The Ayataka brand welcomes Hikaru Utada as its new ambassador, and the new CM “New Ayataka Encounter” will begin airing on April 16, 2024. In this CM, Hikaru Utada encounters the reborn Ayataka, experiences its taste, and invites you on a new journey. The CM promotes the new brand message of “Go at your own rhythm,” and proposes Ayataka tea as a new solution to the busy daily lives of modern people. The CM visuals depict Hikaru Utada in her natural state, and aim to provide viewers with a relaxing time.
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- Utada Hikaru
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In the new commercial “New Ayataka Encounter,” Utada Hikaru is shown relaxing and enjoying her daily life while trying the new flavors of “Ayataka.” In the commercial, Utada Hikaru takes a break from her busy days and enjoys the perfect harmony of the bitterness and sweetness of the tea. This series emphasizes Utada Hikaru’s message of “enjoying things at your own pace,” which has resonated with many viewers.
https://www.coca-cola.com/jp/ja/brands/ayataka/campaign/renewal
