CM Overview
Meiji Yasuda Life Insurance’s new CM “My Link Coordinator Aki’s Growth” depicts Aki’s growth and her career through animation. The CM highlights the insurance advisor’s role in enriching the lives of clients and their families, with a particular focus on contributing to the community and personal growth. The CM’s narrative captures Aki’s growing confidence and professional development with the support of her clients and the community. Aki’s mother, Ayaka, also appears, marking a new development in the mother-daughter baton handover.
CM capture
CM video
CM cast
- Animation director, Hiroyasu Aoki
Other
In the new commercial “My Link Coordinator Aki’s Growth,” we use animation to depict Aki’s growth process. We are particular about the character’s expressions and movements, and aim for storytelling that viewers can easily empathize with. Aki overcomes many difficulties, goes through the process of gaining the trust of her customers, and achieves independence as a full-fledged insurance advisor. This story will be encouraging to viewers as well.
