Tsuyoshi Kusanagi stars in this touching, fluffy new commercial for The Elleair Royal Touch” – “The Best Elleair” – to begin airing on April 4th”

CM Overview

In Daio Paper’s new TV commercial “The Best Elleair,” Tsuyoshi Kusanagi experiences the fluffiest Elleair ever and conveys the importance of adding gentleness to your daily life. The commercial has a message of providing a higher level of gentleness to your family’s daily life, and promotes toilet paper as not just an everyday item, but an item that improves the quality of life. It shows how the product’s features of softness, durability, and pleasant fragrance bring smiles to homes.

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CM video

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Theエリエール テレビCM(15秒) 『家族の毎日に、ひとつ上のやさしさを。』毎日触れるものの品質にこだわりを持つことで、自分や家族などの大切な人に、笑顔あふれるしあわせな毎日を過ごしてほしい、とい...

CM Cast

• Kusanagi Tsuyoshi

Other

In Elleair’s new commercial, Kusanagi Tsuyoshi experiences the amazing softness of “The Elleair Royal Touch” and conveys the concept of “One step above gentleness for your family’s daily life” through this experience. The scene where Kusanagi Tsuyoshi picks up the toilet paper and is impressed by its high quality is impressive, embodying the great joy that small changes in daily life can bring.

https://www.elleair.jp/elleair-toilet/theelleair/