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CM Overview
In Daio Paper’s new TV commercial “The Best Elleair,” Tsuyoshi Kusanagi experiences the fluffiest Elleair ever and conveys the importance of adding gentleness to your daily life. The commercial has a message of providing a higher level of gentleness to your family’s daily life, and promotes toilet paper as not just an everyday item, but an item that improves the quality of life. It shows how the product’s features of softness, durability, and pleasant fragrance bring smiles to homes.
CM capture
CM video
CM Cast
- Kusanagi Tsuyoshi
Other
In Elleair’s new commercial, Kusanagi Tsuyoshi experiences the amazing softness of “The Elleair Royal Touch” and conveys the concept of “One step above gentleness for your family’s daily life” through this experience. The scene where Kusanagi Tsuyoshi picks up the toilet paper and is impressed by its high quality is impressive, embodying the great joy that small changes in daily life can bring.
