Yamada Takayuki plays a demon who seeks spiritual richness in the new commercial “The Demon’s Path Appears” which will begin airing on April 3rd

CM Overview

In this new CM, Yamada Takayuki plays the role of a demon who does not know the richness of the heart, and explores the richness of the heart through his encounters with various people. He learns the meaning of the richness of the heart from the people he meets and experiences his own growth. This story depicts how the richness of each individual’s heart differs depending on the era and social background.

CM capture

CM video

YouTube

【公式】JT企業CM「鬼のゆく道　登場」篇 JTは「心の豊かさを、もっと。」というJT Group Purposeのもと、より多くのお客様やパートナーと、さまざまな事業や取り組みを通じて、社会に「心の豊かさ」を育んでいきた...

CM cast

• Yamada Takayuki, Ohata Hisako

Other

In this series of commercials, Yamada Takayuki expresses a journey of emotional growth and discovery through the non-human existence of demons. His performance aims to evoke deep empathy in the audience through the process of demons regaining their humanity.

https://www.jti.co.jp/cw/purpose/index.html