In this new CM, Yamada Takayuki plays the role of a demon who does not know the richness of the heart, and explores the richness of the heart through his encounters with various people. He learns the meaning of the richness of the heart from the people he meets and experiences his own growth. This story depicts how the richness of each individual’s heart differs depending on the era and social background.
CM capture
CM video
YouTube
【公式】JT企業CM「鬼のゆく道 登場」篇JTは「心の豊かさを、もっと。」というJT Group Purposeのもと、より多くのお客様やパートナーと、さまざまな事業や取り組みを通じて、社会に「心の豊かさ」を育んでいきた...
CM cast
Yamada Takayuki, Ohata Hisako
Other
In this series of commercials, Yamada Takayuki expresses a journey of emotional growth and discovery through the non-human existence of demons. His performance aims to evoke deep empathy in the audience through the process of demons regaining their humanity.
