CM Overview
To commemorate the renewal of Yebisu Beer, Sapporo Beer will begin airing a new TV commercial, “Yebisu is completed over and over again,” featuring brand ambassador Yuki Yamada, from April 2, 2024. This commercial symbolizes the infinite perfection pursued by Yebisu Beer, and begins with a scene of Yuki Yamada watching a movie at the theater, and through his walk through the “Forest of Beer,” expresses that perfection is an endless journey.
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CM Cast
- Yuki Yamada
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Yuki Yamada embodies the ever-evolving attitude of Yebisu Beer through the message, “Yebisu can be completed again and again.” The scene where he walks through the “forest of beer” and finally picks up a Yebisu beer is a symbol of the brand’s constant progress.