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ATEEZ shows off the appeal of sunscreen with a dynamic performance in Rohto Pharmaceutical’s new commercial “UV Positive Revolution”! Airing from March 25th

ロートUV「UV-Positive-Revolution」篇-0-1-screenshot

CM Overview

Rohto Pharmaceutical is launching a new sunscreen campaign in its new “UV Positive Revolution” commercial, featuring the popular Korean group ATEEZ. The campaign highlights the sunscreen’s features that provide “the aspiration for the skin you want” and “positive effects,” and ATEEZ performs a dynamic dance performance to their latest song, “NOT OKAY.”

CM capture

CM video

YouTube
ロートUV「UV Positive Revolution」篇 塗るたびに「肌がよろこぶ」感覚を、味わう。そんなポジティブでワクワクする体験を太陽の下で生きるすべての人へ。ロ―トUVで、なりたい肌へ、プラスの効果*を。UV Positiv...

CM cast

  • ATEEZ

Other

ATEEZ’s new commercial shows them using a sunscreen that not only protects against UV rays but also has a makeup effect that moisturizes the skin, and showing how they experience its effects. Their energetic performance makes the product even more appealing.

https://www.rohto.co.jp/products/uv_care/

ロートUV「UV-Positive-Revolution」篇-0-1-screenshot

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