CM Overview
Rohto Pharmaceutical is launching a new sunscreen campaign in its new “UV Positive Revolution” commercial, featuring the popular Korean group ATEEZ. The campaign highlights the sunscreen’s features that provide “the aspiration for the skin you want” and “positive effects,” and ATEEZ performs a dynamic dance performance to their latest song, “NOT OKAY.”
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CM cast
- ATEEZ
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ATEEZ’s new commercial shows them using a sunscreen that not only protects against UV rays but also has a makeup effect that moisturizes the skin, and showing how they experience its effects. Their energetic performance makes the product even more appealing.
