CM Overview
Clue Co., Ltd. will release a new CM for the “&be” brand, “believe in yourself,” on April 29, 2024. The CM was shot against the backdrop of New Zealand’s natural scenery, and Haruna Kawaguchi explores inner beauty through a journey of self-discovery. The CM’s message is to reexamine everyday beauty and the importance of believing in yourself.
CM capture
CM video
CM cast
- Haruna Kawaguchi
Other
In the new commercial, Haruna Kawaguchi takes a spiritual journey through the natural landscapes of New Zealand. By facing herself and looking at her inner richness, she gains a new understanding of herself and deepens her confidence. This process also conveys the importance of self-acceptance to the viewer.
