Haruna Kawaguchi appears in the new “&be” commercial “believe in yourself” to express inner beauty! Released on April 29th

CM Overview

Clue Co., Ltd. will release a new CM for the “&be” brand, “believe in yourself,” on April 29, 2024. The CM was shot against the backdrop of New Zealand’s natural scenery, and Haruna Kawaguchi explores inner beauty through a journey of self-discovery. The CM’s message is to reexamine everyday beauty and the importance of believing in yourself.

CM capture

CM video

CM cast

• Haruna Kawaguchi

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In the new commercial, Haruna Kawaguchi takes a spiritual journey through the natural landscapes of New Zealand. By facing herself and looking at her inner richness, she gains a new understanding of herself and deepens her confidence. This process also conveys the importance of self-acceptance to the viewer.

https://andbe-official.com