CM Overview
“Ayataka Cafe” will release a new web CM series “Sore Sore Suru Nichijou” on April 16th. Actress Riko appears in the CM, and the scene depicts her lightly waving off the micro-stress of everyday life with the “Aryakoma pose”. The new song is written by Reiwa pop maestro meiyo and Rei from the band “Chokyu Mei”. This CM, targeted at Generation Z, develops a communication strategy that supports daily stress through the renewal of the matcha latte.
CM capture
CM video
CM Cast
- Riko, meiyo, Uru
Other
Riko commented that Ayataka Cafe’s matcha latte helps relieve small everyday stresses. She also performs the “Ayakoma pose” in the commercial, acting out everyday troublesome moments in a fun way. Through the commercial song, meiyo and Uru offer melodies and lyrics that release the frustration of everyday life, providing viewers with a new experience.
https://www.coca-cola.com/jp/ja/brands/ayataka/products/cafe