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CM Overview
LAVA International Co., Ltd. will begin airing its new commercial, “Hot Yoga Can Make It Work,” on May 1, 2024. In this commercial, actress Haruna Kawaguchi, who has been welcomed as the new brand ambassador, appears and acts out a scene in which hot yoga solves the small everyday problems faced by modern women. Along with the message, “Hot yoga can make it work,” the commercial expresses the relaxing effects and fulfillment that yoga brings, and also promotes the introduction of the new plan, “Premium Free Full-time.”
CM capture
CM video
CM cast
- Haruna Kawaguchi
Other
Haruna Kawaguchi suggests relieving everyday stress and fatigue through hot yoga in this commercial. During the shoot, she demonstrates various yoga poses, and her relaxed expression and positive attitude during the process make for an attractive video that makes you feel the effects of hot yoga. In her comments, she talks about how she feels the positive effects of yoga, and conveys its appeal to viewers.
