New commercial featuring Alice Hirose and Reina Triendl as new cast members touched by the words of the “Hon Kirin” brewer will begin airing on May 1, 2024

CM Overview

Kirin Beer will begin airing its new “Hon Kirin” commercial, “Museum (Words),” on May 1, 2024. Starring Alice Hirose and new cast member Reina Triendl, the commercial features the words of a brewer. In this commercial, they read a message filled with the brewer’s thoughts and are moved by the words in a realistic way. The commercial was shot in a red space, resulting in a visually impressive finish, and the atmosphere and message of the place move the viewers’ emotions.

CM capture

CM video

CM Cast

• Hirose Alice, Triendl Reina

Other

In Kirin Beer’s new commercial, the attention to quality and sincerity of the manufacturing process of “Hon Kirin” are conveyed through a scene in which Hirose Alice and Triendl Reina are moved by the brewer’s words. The filming was done as a surprise, and the performers were not informed of the message in advance, so their natural reactions were captured. This made the commercial more moving and persuasive.

https://www.kirin.co.jp/