CM Overview
Coca-Cola System will release a new product, “Kettle of Koi Barley Tea from Sokenbicha,” nationwide on April 22, 2024. In conjunction with the release, a new TV commercial starring Abe Hiroshi, “Crazy About My First Koi,” will air from April 23. This commercial depicts Abe Hiroshi being moved by the rich taste of “Kettle of Koi Barley Tea,” and uses the song “Nagai Yoru” by Matsuyama Chiharu. The commercial also emphasizes that it contains tiliroside derived from rose hips, aimed at health-conscious consumers.
CM capture
CM video
CM cast
- Abe Hiroshi
Other
In the new commercial for “Kettle of Koi Barley Tea” starring Abe Hiroshi, “Crazy About My First Koi,” he is moved by the taste of barley tea and hums the song that is memorable. During the shoot, Abe sings Matsuyama Chiharu’s “Long Night” with a joyful tone, and his natural acting brings out his charm. In addition, the health benefits of the product have been highlighted, and it has been introduced as a functional food that can be recommended for people with a high BMI.
